Recent political experiences have shown different ways of doing politics. The politicians and the campaigns that they have to run are being adapted according to the social context, cultural aspects of their audience and electoral preferences. Therefore, with the fragmentation and individualization of the audience, politicians are adapting their discourses to target voters in different ways. Nowadays, they recognize the importance of the heterogeneity and diversity of publics and their preferences. For example, some campaigns are still using traditional media to persuade voters that are not familiarized with the internet, or simply because this target public do not have access to the web or they do not like this way of communication.  In this case, the traditional media holds the radio spots, TV commercials and press media called Traditional Campaign. Continue reading →

Many important social events are taking place in our everyday life. This era of multiculturalism and technological events is affecting the way of informing  people. With the manufacturing and commercialization of new gadgets such as mobile phones with video cameras, people have the capability to record videos and post them on different websites.

One of the debatable points concerning the use of these videos taken by civilians, is that they are not following any code of ethics for journalism. The amateur videos are being used by some TV stations as part of their news broadcasting content to keep people informed about some recent events such as the Arab Spring.

Newspapers and broadcasting corporations have their own particular way to inform people. Based on their own policies –and sometimes regulated by economical and political interest– these media produce news that their audiences consume. These ideas make me wonder: How ethical is the news that people are consuming? And also, how trustworthy is that news?

Hugo Olivos – Tv Studio Lab Assistant

Leave Comments – or – send to:  hugo.olivos@gmail.com

Avid, one of the leading companies in the video and audio editing field has announced its new product. For the first time Avid brought out software that is competitive with Apple software’s on iDevices. Avid’s new Avid Studio for iPad is the main competitor of Apples iMovie for iDevices. Avid Studio App is very similar to Apples iMovie App, but it’s more advanced. IMovie app is shaved down, and it offers only basic editing, unlike Avid Studio App which is more complex and closer to its big brother Avid Media Composer (which we offer here in Mediazone) for Mac and PC. Avid doesn’t recommend using Avid Studio for iOS on the first version of iPad because it’s not powerful enough to work flawlessly with Avid Studio. Avid Studio for iOS is compatible with iPad running iOS 5.0 or later, and available in the App Store for $4.99.

Just imagine 10-20 years ago you needed huge machines to shoot good quality videos and edit them, and only big companies could afford to buy the equipment. When now all you need is a small mobile device, which allows you to shoot HD video, and edit it on the spot. You don’t have to have a big crew and a van full of equipment to achieve your goal.

David Kababian – Tv Studio & Avid Digital Lab Assistant