Day in the life of a Social Media Manager

 

 

 

 Theory Workshop

Welcome & Icebreaker

► Quick poll: Favorite social media platform & why.

► What do you think a Social Media Manager does?

Role Breakdown

► Social Media Manager: Planning, scheduling, strategy.

► Copywriter: Writing captions, CTAs, hashtags.

► Content Creator: Photos, videos, reels, stories, memes.

► Daily tasks and tools used (Trello, Canva, Meta Suite, ChatGPT, etc.).

Skills & Tools Overview

► Communication, creativity, time management.

► Using AI & design tools (e.g., Canva, ChatGPT, CapCut).

►  Analytics basics: reach, engagement, insights.

The Content Calendar

►  How to plan weekly content.

►  Posting frequency and timing.

► Understanding different content formats: reels, stories, carousels, etc.

Case Study & Q&A

►  Real-world example: “A day in the life” of an actual brand or influencer.

►  Open Q&A.

 

 Practical Session

Team Briefing & Task Setup

► Students split into small teams (3–4 per team).

► Scenario: You are the Social Media Manager for a new eco-friendly café.

► Each team will:

• Create a 1-day content plan (3 posts).
• Write captions.
• Design 1–2 posts (image or short video).
• Present to the group.

 Hands-On Creation

► Use Canva (desktop/mobile) for visuals.

► Use ChatGPT or similar for caption generation and hashtag ideas.

► Instructor circulates for guidance & feedback.

Team Presentations & Peer Feedback

► Each group presents their content plan.

►Class gives light feedback: What works? What could be improved?

 

Outcomes

By the end of the session, students will:

► Understand the multitasking role of a social media professional.

► Learn to use basic tools for writing, planning, and designing.

► Experience teamwork under creative pressure.

► Present ideas clearly and receive feedback.

Mobile Phone Movie Making

 

 

Total Duration: 3.5 hours

Theory: 1.5 hours

Practical: 2 hours Target Group: 18-year-old high school students Goal: To introduce students to the fundamentals of mobile filmmaking and empower them to plan, shoot, and edit short films using their phones

Theory Workshop

Introduction to Mobile Filmmaking

► What is mobile filmmaking?

► Why mobile? Advantages and limitations

► Examples of successful mobile-made films

The Basics of Visual Storytelling

► The 3-act structure (Beginning, Middle, End)

► Storyboarding & shot planning

► Keeping it short and engaging

Cinematography with a Phone 

► Framing & composition

► Lighting tips (natural light, practical lights)

► Camera movements (handheld, tripod, stabilizers)

► Orientation: landscape vs portrait

Audio & Sound 

► Importance of clear audio

► Using external mics or quiet environments

► Creative use of sound design/music

 Editing on Mobile

► Recommended apps (CapCut, VN, iMovie, InShot, etc.)

► Basic cuts, trimming, adding music & titles

► Color correction basics

Tips for Better Production 

► Shooting vertically vs. horizontally

► Keep it steady!

► Clean your lens

► Short and sweet: planning for 1–2 min films

 

Practical Session

Group Activity Briefing 

► Break into small groups (2–4 students)

► Choose a theme or prompt (e.g., “A secret”, “One minute mystery”, “Lost & found”)

Planning

► Brainstorm story

► Create quick shot list or storyboard

►Assign roles (camera, actor, director, editor)

Shooting 

► Students film scenes using their mobile phones

►Encourage experimentation and multiple takes

Editing 

► Edit directly on mobile apps

► Add music (royalty-free), basic effects, titles

Showcase & Feedback

► Each group presents their film (1–2 mins)

► Quick positive feedback from instructor & peers

 

 

 

 

 Materials Needed:

► Students’ mobile phones (with camera and editing app installed)

► Headphones or small Bluetooth speakers (for sound checking)

► Optional: phone tripods, gimbals, external mics

► Printed mini storyboard templates (optional)

 

 

Introduction to becoming a YouTuber

 

 

Green Screen Special Effects (Indoor/Outdoor)

 

 

Target Audience: Upper-year high school students (ages 16–18) No advanced prior experience required — basic camera and editing familiarity recommended.

Workshop Objectives:

By the end of this workshop, students will:

► Understand how green screen (chroma key) technology works.

► Learn how to light a green screen properly both indoors and outdoors.

► Shoot footage for green screen use.

► Key out the green screen in editing software.

► Combine foreground and background footage for visual storytelling.

 

THEORY (Presentation + Demos)

The Magic of Green Screen: How It Works

What is Green Screen (Chroma Key)?

► Definition & brief history (news, movies, YouTube)

► Why green? (and when to use blue)

Indoor vs Outdoor Use:

► Lighting challenges & solutions

► Wind, wrinkles, and natural light interference

Key Equipment Overview:

► Green screen (cloth, paper, pop-up)

► Lighting (3-point lighting for indoor; sunlight control for outdoor)

► Camera settings: resolution, depth of field, ISO

Visual Examples & Demos:

► Good vs bad keying results

► Case study: VFX breakdowns (short YouTube examples)

► Live demo: Chromakey in Premiere Pro or CapCut

PRACTICAL SHOOTING (Split into Groups)

Lights, Camera… Green Screen!

Shoot short clips with green screen

► Form groups of 3–4 students

► Set up 2 stations:

• Indoor Green Screen Setup (controlled lighting)
• Outdoor Green Screen Setup (diffused sunlight or shade)

Each group will:

► Write a 15–20 second scene (news report, fantasy scene, teleport, etc.)

► Assign roles: actor, director, camera, lighting

► Shoot 2 versions: one indoor, one outdoor

 Materials Needed:

► 2 green screens (or 1 portable)

► 2–4 cameras or smartphones with tripods

► Lighting kits or reflectors

► Props or costume pieces (optional)

 

POST & PRESENTATION (Editing + Review)

Making the Magic Real: Editing Green Screen

Edit your green screen footage

► Use accessible software (e.g., Adobe Premiere Pro, CapCut, or iMovie)

► Import clips and backgrounds

► Apply chroma key, adjust edges, color correct

► Add background video/images (sci-fi scene, newsroom, outer space, etc.)

 Showcase & Feedback

► Each group presents 1 finished clip (1–2 mins max)

►  Quick peer feedback: What worked well? What could be improved?

 

Required Materials & Setup:

 

► 1-2 Green screen backdrops (portable or stand-mounted cloths)

► 3-5 Cameras / smartphones (with tripods or stabilizers)

► 2+ Lighting kits  (Indoor: LED panels / Outdoor: reflectors or softboxes)

► 4+ Computers or tablets (with editing software installed)

► Background images/videos (pre-loaded on devices or USBs)

► 4-5 Headphones (optional for editing)

► Props/costumes (0ptional for fun engagement)

 

Optional Extension Resources: Adobe Premiere Pro Tutorial – Chroma Key

► Free background footage (Pexels, Pixabay, Videvo)

► YouTube Creators Academy – Visual Effects Tips