Mediazone Workshops

1. Icebreaker & Inspiration

   • Quick intro poll: “Have you ever edited video before?”
   • Show a short 30–60 sec edited video (fun, creative, professional)
   • Ask: What makes this video engaging?

2. What is Video Editing?

   • Role of editing in storytelling and communication
   • Different types of edits: linear, montage, narrative
   • Real-world examples (YouTube, music videos, short films)

3. Editing Basics

   • Core Concepts:
     • Cut, trim, split, ripple delete
     • Transitions and timing
     • Syncing with music, pacing
   • Brief Mobile Mention (5 mins):
     • Quick look at CapCut or InShot
     • Ideal for social media / quick edits

4. Intro to Adobe Premiere Pro

   • Overview of the interface:
     • Project panel, timeline, preview monitor
     • Tools: Razor, Selection, Move, Ripple Edit
   • Demo:
     • Importing footage and music
     • Assembling clips on the timeline
     • Adding basic transitions and titles
     • Export settings (MP4, H.264, resolution basics)

5. Workflow Recap + Tips

   • Typical workflow: Import > Edit > Review > Export
   • Organizing assets in bins
   • Shortcuts that help beginners
   • Save often & keep backup copies

1. Setup

   • Open Premiere
   • Instructor ensures all students have:
     • The provided video clip(s)
     • Music track
     • Title/logo graphic (optional)

2. Step-by-Step Guided Edit

   • Students follow along:
     • Import media
     • Place video/audio on timeline
     • Cut and arrange clips
     • Add transitions and basic effects
     • Add music and adjust levels
     • Insert opening/closing title

3. Independent Editing Task

   • Goal: Create a 30–60 sec video
     • Use at least 3 cuts
     • Add music and adjust audio levels
     • Include one title screen
     • Export in H.264 (MP4)
   • Instructor walks around, offers tips and feedback

4. Peer Review & Showcase

   • Students share their edits (voluntary)
   • Positive feedback round
   • Highlight creative use of cuts, music sync, transitions

5. Wrap-Up

   • Recap key editing concepts
   • Share free learning resources (YouTube channels, Adobe tutorials)
   • Q&A / feedback on session
   • Optional challenge: Finish a short 1-min project at home

1. Welcome & Overview

   • Quick intro to AI in creative media
   • Session goals: Video + AI-enhanced audio + AI-created music
   • Icebreaker: Guess which video used AI tools!

2. Fundamentals of Video Editing

   • Timeline, trimming, transitions, sound sync
   • Key Adobe Premiere Pro tools
   • Role of visuals vs. audio in storytelling

3. Enhancing Video with Topaz AI

   • What is Topaz Video AI?
   • Use cases: Upscaling, frame interpolation, slow motion
   • Before/after example demo

4. AI Music Creation with Soundraw

   • How AI composes music
   • Demo: Create music for a short clip
   • Matching genre and emotion to visuals

5. Voice, Sound & Adobe Podcast AI

   • Adobe Podcast Enhance: Fix poor voice recordings
   • Voice cloning and narration (ethical talk)
   • Sample demo: Clean audio vs. raw recording

6. Using AI Chat Engines in Media

   • How ChatGPT helps: brainstorming, scriptwriting, shot lists
   • Demo: Prompt ChatGPT to generate a video idea or scene description
   • Students ask ChatGPT for video title ideas live

1. Task Setup

   • Each student (or small group) gets a short raw clip
   • Goal: Create a short 30–60s edited piece with music and clean audio

2. Edit Video in Premiere Pro

   • Trim, reorder, and enhance video
   • Add transitions, color correction
   • Use Topaz AI if possible (guided example)

3. Add Music from Soundraw

   • Generate custom track to match mood
   • Import into Premiere, sync to visuals
   • Adjust levels, fade in/out

4. Enhance or Add Voice in Adobe Podcast

   • Record or import voiceover
   • Use Adobe Podcast to clean and enhance
   • Sync narration with key visuals

5. Export & Share

   • Export final edit
   • Optional: Present or screen a few edits
   • Quick feedback and celebration

1. Welcome & Icebreaker

   • Quick poll: Favorite social media platform & why.
   • What do you think a Social Media Manager does?

2. Role Breakdown

   • Social Media Manager: Planning, scheduling, strategy.
   • Copywriter: Writing captions, CTAs, hashtags.
   • Content Creator: Photos, videos, reels, stories, memes.
   • Daily tasks and tools used (Trello, Canva, Meta Suite, ChatGPT, etc.).

3. Skills & Tools Overview

   • Communication, creativity, time management.
   • Using AI & design tools (e.g., Canva, ChatGPT, CapCut).
   • Analytics basics: reach, engagement, insights.

4. The Content Calendar

   • How to plan weekly content.
   • Posting frequency and timing.
   • Understanding different content formats: reels, stories, carousels, etc.

5. Case Study & Q&A

   • Real-world example: “A day in the life” of an actual brand or influencer.
   • Open Q&A.

1. Team Briefing & Task Setup

   • Students split into small teams (3–4 per team).
   • Scenario: You are the Social Media Manager for a new eco-friendly café.
   • Each team will:
     • Create a 1-day content plan (3 posts).
     • Write captions.
     • Design 1–2 posts (image or short video).
     • Present to the group.

2. Hands-On Creation

   • Use Canva (desktop/mobile) for visuals.
   • Use ChatGPT or similar for caption generation and hashtag ideas.
   • Instructor circulates for guidance & feedback.

3. Team Presentations & Peer Feedback

   • Each group presents their content plan.
   • Class gives light feedback: What works? What could be improved?

1. Introduction to Mobile Filmmaking

   • What is mobile filmmaking?
   • Why mobile? Advantages and limitations
   • Examples of successful mobile-made films (1–2 clips)

2. The Basics of Visual Storytelling

   • The 3-act structure (Beginning, Middle, End)
   • Storyboarding & shot planning
   • Keeping it short and engaging (60–90 seconds)

3. Cinematography with a Phone

   • Framing & composition
   • Lighting tips (natural light, practical lights)
   • Camera movements (handheld, tripod, stabilizers)
   • Orientation: landscape vs portrait

4. Audio & Sound

   • Importance of clear audio
   • Using external mics or quiet environments
   • Creative use of sound design/music

5. Editing on Mobile

   • Recommended apps (CapCut, VN, iMovie, InShot, etc.)
   • Basic cuts, trimming, adding music & titles
   • Color correction basics

6. Tips for Better Production

   • Shooting vertically vs. horizontally
   • Keep it steady!
   • Clean your lens
   • Short and sweet: planning for 1–2 min films

1. Group Activity Briefing

   • Break into small groups (2–4 students)
   • Choose a theme or prompt (e.g., “A secret”, “One minute mystery”, “Lost & found”)

2. Planning

   • Brainstorm story
   • Create quick shot list or storyboard
   • Assign roles (camera, actor, director, editor)

3. Shooting

   • Students film scenes using their mobile phones
   • Encourage experimentation and multiple takes

4. Editing

   • Edit directly on mobile apps
   • Add music (royalty-free), basic effects, titles

5. Showcase & Feedback

   • Each group presents their film (1–2 mins)
   • Quick positive feedback from instructor & peers

The Magic of Green Screen: How It Works

1. What is Green Screen (Chroma Key)?

   • Definition & brief history (news, movies, YouTube)
   • Why green? (and when to use blue)

2. Indoor vs Outdoor Use

   • Lighting challenges & solutions
   • Wind, wrinkles, and natural light interference

3. Key Equipment Overview

   • Green screen (cloth, paper, pop-up)
   • Lighting (3-point lighting for indoor; sunlight control for outdoor)
   • Camera settings: resolution, depth of field, ISO

4. Visual Examples & Demos

   • Good vs bad keying results
   • Case study: VFX breakdowns (short YouTube examples)
   • Live demo: Chromakey in Premiere Pro or CapCut

Engagement: Show 1–2 iconic scenes using green screen (e.g., Marvel or Star Wars) and ask students how they think they were created.

Lights, Camera… Green Screen!

1. Activity: Shoot short clips with green screen

   • Form groups of 3–4 students
   • Set up 2 stations:
     • Indoor Green Screen Setup (controlled lighting)
     • Outdoor Green Screen Setup (diffused sunlight or shade)

2. Each group will

   • Write a 15–20 second scene (news report, fantasy scene, teleport, etc.)
   • Assign roles: actor, director, camera, lighting
   • Shoot 2 versions: one indoor, one outdoor

3. Instructor supervision

   • Help with framing, avoiding shadows, stabilizing outdoor screens
   • Give tips:
     • “Don’t wear green!”
     • “Mind the hair flyaways!”

Making the Magic Real: Editing Green Screen

1. Activity: Edit your green screen footage

   • Use accessible software (e.g., Adobe Premiere Pro, CapCut, or iMovie)
   • Import clips and backgrounds
   • Apply chroma key, adjust edges, color correct
   • Add background video/images (sci-fi scene, newsroom, outer space, etc.)

2. Final step: Showcase & Feedback

   • Each group presents 1 finished clip (1–2 mins max)
   • Quick peer feedback: What worked well? What could be improved?

1. Introduction to Foley Sound

   • What is Foley sound?
   • Why Foley is important in film and video
   • Why audio is more than just dialogue

2. The Origins of Foley Art

   • Developed from early live radio sound effects in the 1920s
   • Jack Foley helped pioneer the technique for film
   • The goal was to improve realism and audience immersion

3. The Role of Foley in Storytelling

   • Adds depth, realism, and emotional impact
   • Helps scenes feel alive and believable
   • Supports action, atmosphere, and character movement

4. The 3 Types of Foley Sound

   • Feet: footsteps on different surfaces
   • Movement: clothing rustle and body motion
   • Specifics: doors, phones, glass, and other distinct effects

5. How Foley Sound Is Made

   • Recorded on Foley stages with props and different surfaces
   • Artists watch the picture and perform sounds in sync
   • Microphone type and position affect the final result

6. Common Foley Techniques

   • Everyday objects can recreate sounds such as snow, wings, whooshes, creaks, and punches
   • Creative substitutions often sound more convincing than the real object
   • Different surfaces and materials can change the sound dramatically

7. Sound Effects and Production Sound

   • Sound effects may be created in the studio, taken from libraries, or recorded in the real world
   • Foley can replace or enhance sounds not captured clearly on set
   • The sound effects editor is responsible for sounds outside dialogue and Foley

1. Listening and Identification

   • Watch a short clip and identify the sounds that need Foley
   • Discuss which sounds are missing, weak, or need enhancement

2. Planning the Foley Session

   • List the required sound effects
   • Choose simple props and surfaces to recreate each sound
   • Assign roles for performer, recorder, and supervisor

3. Recording Practice

   • Position the microphone or recorder about 1 foot from the sound source
   • Point the microphone toward the source of the sound
   • Record in a quiet space with little to no background noise
   • Experiment with different objects to create surprising sound matches

4. Syncing and Performance

   • Perform sounds live while watching the picture
   • Match footsteps, movement, and effects to the action on screen
   • Repeat takes until timing and texture feel natural

5. Review and Feedback

   • Compare the recorded sounds for realism and clarity
   • Refine timing, volume, and object choice
   • Discuss which sounds worked best and why