The Music Industry is one of the most profitable markets over the last 30 years and also one of the main mediums used by entertainment companies to persuade and reach audiences for different purposes. Probably Pop and Rock music are the most recognized and lucrative styles of the industry. The penetration that these cultural products have all over the world and the number of people they can reach, are one of the main reasons for some scholars to believe in the cultural imperialism made through the music, specifically through these styles.
Transnational Music Companies such as BMG, EMI, SONY Music, Universal are controlling the global music market based on the use of English as the main language of choice – for an artist to make a career there is no alternative. Also, these companies have local offices in different countries and regions of the world.
So, what is the future for local artists that are successful in their local market?
Hugo Olivos – Tv Studio Lab Assistant
Comments to: hugo.olivos@gmail.com
