After Steve Job’s passing, Apple went all the rage these days with new and more colourful products in its line that ‘revolutionizes’ the conservative image Apple used to have over the years. Maybe it has something to do with Jonathan Ives stepping up in as the lead designer of Apple. As far as I can recall the last person being head of design in Apple products was Steve Jobs. I believe that this will change Apple’s image as we know it forever. Also I believe that we are going to see some more ‘aggressiveness’ in the time cycle of new products that come out. This will get them into the more competitive aspect of the market than just being independent as a company and being isolated by themselves and have them expand into more sectors and hopefully drag more people into the Apple ecosystem.
Fotis Erotokritou – Mediazone Tv & Avid Lab – Lab Assistant